Arya Premier Sdn Bhd, a Malaysian-based company involved in local and international event collaborations, strategic business developments and partnerships, has officially joined the Le Tour de Femina 2019 (LTdF) as Title Sponsor.
The unveiling of the international company, which is affiliated with multinational companies in Singapore and Indonesia with various business links and associates worldwide as the Title Sponsor of the inaugural cycling race took place in a sponsorship ceremony at Dorsett Grand Subang, Selangor.
Arya Premier has pledged a total sponsorship of USD 2.2 million (approx. RM9.13 million) for LTdF 2019, which will see the participation of professional and international women cycling teams from Africa, America, Asia and Europe.
LTdF 2019 will be the first major partnership with a mjor international sporting event for Arya Premier. “We look forward to having a concrete and continuous partnership with Arya Premier and we believe, the race, being the first ever international women cycle race in the country, presents the company with great opportunities to expand its brand and commercial purposes. Most importantly, we look forward to grow the race to the highest level with Arya,” said Shahirudeen Seeni, Chief Executive Officer of Ciclista Sports.
Le Tour de Femina 2019 is scheduled from 16 to 21 November 2019, organized by Ciclista Sports Sdn Bhd in collaboration with the Ministry of Youth and Sports and the Malaysian National Cycling Federation (MNCF) with the aim of empowering women in sports as well as making Malaysia as one of the major cycling hubs for women.